Big data analytics
Due to the growing need of specialized analytics systems and software, the need of big data analytics arose. This methodology & technology stack can provide a way to business benefits, including new revenue opportunities, effective marketing, better customer service, improved operational efficiency and competitive advantages in the industry.
On a broad scale, big data analytical technologies and techniques provide a means of analyzing data sets and drawing conclusions about them to help organizations make informed business decisions. It is a form of advanced analytics, which involves complex applications with elements such as prediction models, statistical algorithms and what-if analyses powered by high-performance analytics systems.