How Personalization is changing the face of Marketing.

What is Personalization? Personalization means delivering mass customized communications and buying experiences to customers. Personalization provides consumers value by saving them money, making things more convenient and providing exceptional service. The appeal for such experiences is high among consumers. They not only want it but expect it. If offered in …

Data Wrangling as a Business Driver

How data wrangling enhances your business value? Webster dictionary describes a wrangler as person who takes part in a dispute, or a fighter, debater or an arguer. When we add the word ‘Data’ with ‘Wrangler’ what it means is someone who can churn the data around to define the right …

Why should you think about Big Data?

In today’s world everything is digitally connected, which means we all are generating data at a volume & speed which was never seen before. We are creating data every second when we click a website, when we tweet or share a picture on snapchat, when we email or blog, when …